I have launched many information products (packs, e-books and courses) and had the sad experience of a sales campaign of only 1% in the first 24 hours. When you start, you don`t have time to get depressed, you just have time to improve and implement new actions. Cry for a few minutes if necessary, then dry your tears and act, it`s your product and no one will sell it for you. As a general rule, the more open the topic, the greater the volume of consultations and its competence. The more segmented the topic of your online course, the easier it will be to gain authority in your niche. The secret of these sites is that they spend a real fortune on advertising to rank first in almost all course searches. They advertise thousands of courses from different companies, like yours, and on their website they have search engines so that the visitor can find the course they are looking for. Information about you will be displayed, but of course also about other similar courses of the competition. This company sells you the information of each applicant who has left their information on their website at a price that you have previously negotiated. The world of online training is getting more and more visibility, and although there are many people who make a living selling online courses, it is still a fairly unknown world.
Keep in mind that a large advertising budget doesn`t guarantee you`ll sell a lot of courses, so you`ll need to design a good sales funnel if you want to get the best results with minimal investment. Something you shouldn`t overlook is whether the platform provides good support to its users, whether online or face-to-face. It is important to know that you have someone if you have a technical problem. The Internet has the particularity that even in the most saturated markets it is possible to find relieved microniches, customer profiles or courses that the competition cannot cover. In addition, we offer you HotPay, an automated and secure payment system that allows you to sell worldwide and in more than twelve currencies using local payment methods known to your potential buyers. Benja explains that selling a course has a lot to do with emotionalitySelling with emotions ——> with logic Translate your courses into other languages or give them subtitles. The sky is the limit, I dare say that there are many coaches who continue to cling to face-to-face teaching because they do not know much about the online world and it arouses suspicion. Selling online is the same as selling in a physical store, you need to manage all the steps, issue invoices, process returns (if your course offers this option) and finally analyze the final return of your online course. The first clear and resounding advice is to surround yourself with professionals. We`re talking about your business, something complex like software or marketing. When you`re building your website, when you`re building your store, you`re looking for good people.
On the Internet, the image, messages and structure of the web influence the browser and have a great influence on buying opportunities. And there is nothing worse in marketing a product online than a site noticing that it is not 100% professional. Hi Ines, of course you can, if the course is online, you can share it without any problem. The courses we offer in Convert More can be conducted from anywhere in the world 🙂 We are talking about the volume of our potential customer, which multiplies considerably from the moment the physical barriers disappear. We have evolved from offering correspondence courses for a student living near our city to the possibility of doing so throughout Spain or even in South America. I loved the article, it`s a super comprehensive guide for anyone who wants to start selling online courses. I also add that there is this platform of Latin Americans: www.wisboo.com/es that can also help them sell their courses in different countries And on the other hand. When I tell you that you can make a living by simply selling online courses, what do you think? This is where the tricky comes in. Many trainers are reluctant to teach their courses on the online channel because they still believe in the false myth that you can`t make a living from it. You decide how you want to convey knowledge to your audience. Since there are different online course formats, you have several options to create the ideal material for your niche market. There are some websites whose business model is to provide you with technical means (platforms to sell online courses) so that you can download your courses, and advertising materials to attract potential customers.
That is, they spend a lot of money on advertising to attract browsers who once search on their site for catalog courses with purchasing system. There are thousands of courses created by hundreds of teachers like you on these websites, but this has the huge advantage of not costing you money or downloading or promoting the course. In return, the company keeps a variable percentage of the amount of each sale you make. Here are some examples of these tools for selling online courses: This saves you time and allows you to spend more energy promoting your online course. In addition, it is a fairly common mistake to think that an online course can initially be offered cheaper than face-to-face one. The cost of recruitment and marketing can be much higher. In fact, selling online courses is profitable because you reduce the cost of teaching, there are no costs for physical facilities and a long and so on.