There are real benefits to naming your law firm after yourself, in addition to the pride of the property. First and foremost, it lets potential clients know who is running the show and can foster a sense of personal connection with the lawyers. If your last name is known and respected in the community you will serve, people can automatically associate a company that shares that name with positive qualities. And, of course, naming your law firm after itself is traditional, which in itself implies stability. At least one-third of lawyers in the United States are women. Not all women change their surnames when they marry or divorce, but many do. If it`s even possible to change your last name, you may not want to link your law firm`s identity to that name. We understand this from our own experience. The Modern Firm began life as a “Chard.net”, named after our founder Brendan Chard. As the company grew, the people who contacted us continued to look for Brendan, even though he wasn`t the best person to meet their specific needs. After the company was rebranded as The Modern Firm, customers were much less attached to the idea that they only needed to talk to Brendan – which made them talk to the person who could best help them, and also freed up Brendan to do the work he does best.

The same applies to the registration of the name of your law firm. Check with your local authority if your company name is taken and choose a different law firm name if necessary. If the domain and company name are available and you`re ready to use the name, purchase the domain and register your business! Once you have the name of a law firm you`re proud of, put it everywhere – client referral forms, invoices and more! This is just the first step to building your firm`s reputation and standing out in the competitive legal industry. It may not be the best idea, but you should choose a law firm name with a website domain available. For obvious reasons, a representative URL from your law firm will help your SEO efforts and drive potential clients to you. In addition, it saves you the possibility of entering an expensive trademark infringement lawsuit. Whether you choose surnames or fields of activity, your services should be clear. Specifically, that you provide legal services. Adding “group” or “corporation” to your name doesn`t always translate to a law firm for the public. Law firm names can be easily interchangeable as a financial company or real estate group, depending on how they are worded. An example of a single legal name could be: “Jones and Jones Legal Group” or “Jackson Litigation”.

These names use legal terms from the industry and are easily identifiable by the public. If you want to be more specific, you can add in your area of practice. Yes, using the BizNameWiz Law Firm Name Generator is completely free. Just type in what comes to mind about your new law firm in the search bar and start thinking right away! The name of your law firm may change several times during its history. The people who bear its name are not necessarily its founders or the people who are its current partners, but those who have built the most remarkable legacy. If you want to maintain the tradition of using surnames (and you happen to have one that isn`t too complicated), you can name your company after yourself and let the future decide whether it stays that way or if your successors take over. As you can see, the “best” choice for your law firm name depends heavily on several factors specific to your situation. What works for you doesn`t work for the competing company two blocks away. Ultimately, it`s up to you as a business owner to carefully weigh the options and choose a name that you and all your partners are happy with. In the business world, regret is often a costly thing. There are even circumstances in which your law firm could bear someone else`s name than you.

For example, if you are buying or running a law firm founded by someone else, keeping that person`s name on the shingles, even if they are retired or deceased, can be a way to maintain continuity and maintain the goodwill that the firm has accumulated over time. If you`re having trouble coming up with law firm name ideas, use the BizNameWiz law firm name generator. Just type in the words that come to mind about your business and browse through the thousands of firm names listed for you. Trade names essentially refer to the specific practice your law firm focuses on. As in the previous example, a law firm that focuses solely on the rights of older adults could be called Senior Solutions. If the firm specializes in immigration, it could choose a name like Northern Immigration Center, Attorneys at Law. The most important thing to remember when using last names in your last name is not to make it too complicated. Companies that build on decades of tradition have good reason to keep their name, no matter how long it lasts. However, if you`re starting a law firm today and haven`t made a name for yourself yet, it may be easier to enter the industry with a shorter variation of your last name or your partner`s last name.