Similarly, Canadian legal analyst Jordan Furlong later said he was determined to adapt to these changes and see the far-reaching impact they have on adapting client needs. This Tuesday began the Legal Management Forum 2022, a reference event in the field of law. Titled Surfing the wave, lawyers from the country`s leading law firms and other legal communications and marketing professionals discussed the challenges they face in an increasingly uncertain world. And this in order to anticipate changes and trends. Knowing how the Metaverse works, its possibilities, and being able to operate professionally, opens up a world of possibilities for all those who develop part of their business in the digital world. But what are the challenges and opportunities in this ecosystem for the legal profession? What impact will this have on lawyers? Should law firms and in-house legal departments be involved? For what purpose? What real business opportunities does Metaverse offer in the short and medium term? Since 2014, the Legal Management Forum has become a reference event in the legal field and a must for professionals: organized by LA LEY and Inkietos and under the honorary presidency of King Felipe VI, the Legal Management Forum will culminate this Wednesday with a plenary session in the auditorium of the Mutua Madrileña. It will address phenomena such as virtual advocacy, the impact of the metaverse in law firms and corporate legal consulting firms, the development of ALSPs (alternative legal service providers) or the sustainability of law firms. The main sponsors of the event are Banco Santander and Mutua Madrileña and it has the collaboration of companies such as Garrigues, Cuatrecasas, Uría Menéndez, Pérez-Llorca, Gómez-Acebo & Pombo, Ontier, RocaJunyent, CCS Abogados, Ejaso, Linklaters, Auren, DLA Piper, Eversheds Sutherland, KPMG or Squire Patton Boggs. In an increasingly competitive legal market, with different law firm models and increasingly demanding clients, law firms are forced to correctly and consistently define the prices they charge for their services, renew their pricing strategy and implement higher value-added strategies, which include an increase in the selling price and a benefit to the client and to the firm itself. In the demanding legal market of 2021, maintaining personal relationships with clients and generating new contacts with potential buyers are challenges that we have to face almost exclusively with digital tools.
We live in a world where there is more and more noise, where there is fierce competition for attention. As professionals of knowledge and trusting relationships, lawyers could benefit much more from the digital age. The good news is that there is also a successfully proven methodology for advocacy. The ALSP (Alternative Legal Service Providers) has entered the legal sector as an alternative to traditional law firms to work differently from the industry. In recent years, there has been a growing diffusion of these providers, especially in the Anglo-Saxon world, but some have also established themselves in Spain. Muchos bufetes tradicionales lo han sentido como una clara amenaza, pero otros han preferido verlo como una oportunidad e incluso han abrazado estos modelos, por ejemplo, externalizando determinadas tareas de sus servicios legales. The last point came from Michele DeStefano, a senior lecturer at the University of Miami and founder of LawWithoutWalls, who looked at the gaps between what clients really want to preserve and what lawyers offer. To fill this gap, it has focused on innovation and the creation of truly differentiated services. Customers demand more engagement and simple, friendly language, with “empathy, humility and creativity.” “I don`t think we are approaching the end of lawyers, but the beginning of a different approach to law,” he concluded. The first meeting of this meeting took place on the afternoon of 9 September.
October, with a “Meet and Greet”, where aspects such as legal project management, cybersecurity and emotional intelligence in the field of law firms could be discussed. Over the past ten years, countless milestones have been predicted that were destined to completely change the business law profession in a matter of years, at the beginning of great technological advances. Gurus like Richard Susskind – at our first Legal Management Forum – and many other leading legal experts most associated with the Anglo-Saxon world envisioned a future of advocacy reaching the present day, with predictions coming true and others falling apart. Today`s legal industry requires the implementation of methods, tools and platforms that enable a radical and disruptive change in the way lawyers manage legal documents. This need, which we have seen after the narrowness and the health crisis, has changed and opened the eyes of many companies and companies who have decided to prioritize this goal of digitization and automation of documents as a pillar of their strategy. The document automation process is not only a shift towards the necessary digital transformation, but an opportunity to open new paths of customer relations and even design new business models. Document automation is therefore a key business issue. Register now for the ninth edition of the Legal Management Forum, the reference event for the legal sector in Spain, organized by LA LEY and Inkietos. We are witnessing an unprecedented transformation of the legal sector and many actors are actively involved in this change.
B@DIn the legal field, on the other hand, “we come from a time when we write for ourselves and forget who we write for. These are distant, predictable texts that have no significant differentiation,” Tomasena said. However, texts “must make eye contact with the person we want to communicate with.” To do this, she chose to develop a persuasive writing in the strategy of companies, which, through the right words, leads the reader to carry out the action sought by the company. The digitalization of the legal sector and the changes brought about by the Covid-19 pandemic have rethought the paradigm of the legal function both internally and in the relationship with clients.