How to find your voice on LinkedIn

Have you found your voice on LinkedIn?

When I first started out on LinkedIn, I didn’t have one.

I had no idea what to say, how to say it, to whom to say it to.

But I decided to just do it anyway.

I fumbled and experimented, battled self-doubt and fear of making a fool of myself.

🎯 However as I started to put myself out on the platform and showing up consistently, I slowly found my voice, my people and what they wanted to hear.

🎯 I built the confidence to share my stories, experiences and knowledge and not worry about being judged.

🎯 I doubled my network of relevant connections, got new clients and other exciting opportunities.

There are 875 million people on LinkedIn but only 3 – 5% are creating and sharing content

If you are in that 95 – 97%, here are some tips to help you find, share and amplify your voice:

✅ Recognize that you have a voice and that you have unique experiences, stories and skills that you can share.

✅ Understand why you want to share your voice on this platform. What is your ultimate goal?

✅ Identify what you want to talk about. What lights you up, comes easily and is aligned with your goals so creating content around it is exciting and has a purpose.

✅ Determine who wants to hear your voice and what do they want to hear.

✅ Decide on how often you want to share your voice and in what format.

✅ Lift other people up, share and amplify their voices

❌ Don’t focus on vanity metrics and engagement. Add value, be consistent and relevant.

❌ Don’t be a people pleaser or go after the next shiny object. Share your voice authentically.

❌ Don’t copy someone else’s voice. You are unique and have much to share. People buy from people.

❌ Don’t wait to be invited to have a seat at the table. Build your own table and share your voice through your content, videos, newsletters like this one, LinkedIn Lives, LinkedIn Audio events.

 ❌ Don’t think your voice doesn’t matter. There will always be someone on this platform who might need to hear what you have to say and be inspired by it.

❌ Don’t wait to be perfect or to have a large following. There never is a right time to start sharing your voice. You don’t need anyone’s permission os START DOING IT TODAY!

✨ Remember when you start sharing your voice consistently and with intent, it will open the doors to many new opportunities.

Additional tips to help you find your voice and share it without getting overwhelmed.

Allocate 20 – 30 mins a day doing this on LinkedIn

It will reap the results and opportunities you want in the long run.

– Use the search bar to find posts by experts in your industry and your target audience.

– Use relevant keywords or hashtags to find these posts.

– Comment on at least 5 posts if relevant to your area of expertise or written by people that you want to connect or nurture a relationship with.

– Don’t just say “great post”. Include something insightful or ask a question.

– Accept and acknowledge LinkedIn invitations from people that you would like to include in your network.

– Send 1 – 3 connection requests with a personalized note to people you want to add to your network.

– Send a thoughtful message to 1 – 2 people in your network whom you want to nurture relationships with.

– If you are just starting off, begin with creating 1 post a week. A poll that can give you some insight into your network and what type of content you can create for them might be helpful. 

Are you already doing any of these?

Do you have anything to add?

Additional tips to help you find your voice and share it without getting overwhelmed.

Allocated 20 – 30 mins a day doing this on LinkedIn

It will reap the results and opportunities you want in the long run.

– Use the search bar to find posts by experts in your industry and your target audience.

– Use relevant keywords or hashtags to find these posts.

– Comment on at least 5 posts if relevant to your area of expertise or written by people that you want to connect or nurture a relationship with.

– Don’t just say “great post”. Include something insightful or ask a question.

– Accept and acknowledge LinkedIn invitations from people that you would like to include in your network.

– Send 1 – 3 connection requests with a personalized note to people you want to add to your network.

– Send a thoughtful message to 1 – 2 people in your network whom you want to nurture relationships with.

– If you are just starting off, begin with creating 1 post a week. A poll that can give you some insight into your network and what type of content you can create for them might be helpful. 

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